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Social media is now a necessary component of business marketing. The most successful businesses on social media have developed a smart marketing strategy that includes setting goals and objectives, utilizing the best tools to engage with their target audience & consistently analyzing their ROI. In other words, there is A LOT to do when it comes to social media. As a busy entrepreneur, how can you do all these things above and still manage the other stresses of your job?
During this hands-on workshop, you will learn how to make the most of your time and resources and unleash the power of social media to take your social engagement to the next level. You will learn the most relevant, proven tactics for social media success that will save you time and money!
After completing this workshop, participants will be able to:
- Determine which social media platforms today will yield the highest engagement from their target audience
- Use an editorial calendar to organize all your social media posts
- Schedule content in advance and create “social listening” streams using Hootsuite
- Create high-quality graphics in minutes for social media content
- Identify which social media platforms are driving the highest traffic to their website
- Easily curate trending content to promote on social media
Business Advisor for the Accion Entrepreneurial Academy, observed and critiqued business plans from the top graduates of Accion Academy.