1:00 PM13:00

Mastering Social Media Advertising for Small Business Owners



Are you overwhelmed with trying to figure out how ads work on social media? Have you tried creating a Facebook, Twitter or LinkedIn ad hoping to drive sales but received little to no ROI? Do you want a better way to reach the right audience for your business and turn them into long-term clients? 

Successful social media ad campaigns can serve as a lucrative source of leads and sales for your business. Whether you want to attract potential clients to visit your website or build a loyal and engaged community, social media advertising can help you solve your greatest business challenges. This workshop will walk you through how to create highly targeted social media ads for every industry and budget.  

After completing this workshop, you will be able to:

  • Determine when it is best to use social media ads for your business
  • Identify which social media ads will reach your target audience
  • Understand the difference between social media ads and other forms of digital advertising
  • Master the six essential components of a successful social media ad
  • Utilize the newest features of Facebook advertising to increase marketing ROI
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6:30 PM18:30

Samuel Adams Brewing The American Dream Speed Coaching



Are you a food, beverage or craft brewing small business owner? Are you looking for business advice? We can help!

Samuel Adams Brewing the American Dream and Accion are excited to bring a Speed Coaching event to San Diego!

The event will kick off with a networking reception at 6:30. During the reception you will have the opportunity to network with other entrepreneurs and sign up for the consulting stations that are most relevant to your business such as: 

Marketing and E-Commerce
Sales and Distribution
Business Financing
Legal Advice for Your Business

...and more!

At 6:45PM we will give brief welcome remarks, and after that you will have the chance to meet for multiple 20 minute sessions with Samuel Adams employees and local business experts to receive personalized coaching and network with other small business owners. Make sure to bring your questions and anything you want feedback on, such as packaging, materials, and ideas. Please note that the sessions are at first come, first serve basis.

This event is free with light fare and beverages to be served. Must be 21 and over to attend!

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1:00 PM13:00

Social Media for the BUSY Entrepreneur Workshop


Social media is now a necessary component of business marketing. The most successful businesses on social media have developed a smart marketing strategy that includes setting goals and objectives, utilizing the best tools to engage with their target audience & consistently analyzing their ROI. In other words, there is A LOT to do when it comes to social media. As a busy entrepreneur, how can you do all these things above and still manage the other stresses of your job?

During this hands-on workshop, you will learn how to make the most of your time and resources and unleash the power of social media to take your social engagement to the next level. You will learn the most relevant, proven tactics for social media success that will save you time and money!

After completing this workshop, participants will be able to:

  • Determine which social media platforms today will yield the highest engagement from their target audience
  • Use an editorial calendar to organize all your social media posts
  • Schedule content in advance and create “social listening” streams using Hootsuite
  • Create high-quality graphics in minutes for social media content
  • Identify which social media platforms are driving the highest traffic to their website
  • Easily curate trending content to promote on social media
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