Social Media Videos: 3 Strategies For Easy Captions


Depending upon your niche and the type of people you attract, a lot of your viewers may be watching your social media videos with the sound turned down or off entirely. More importantly, this could mean that people are missing out on a lot of important information. Fortunately, however, there are three, simple strategies for creating captions. In fact, each of these methods will allow you to caption your social media videos automatically. This way, all of your viewers will have the ability to understand each and every aspect of your content, while watching your ideas play out in the way that you want them to be seen.

Use Apple Clips

When filming Apple videos, you can use a simple app like Applie Clps to create real-time captions or Live Titles. This allows for a square video layout that's perfect for sharing your work on Instagram or Facebook. Using your iOS phone, download the Apple Clips app and then open it. You'll find a down area in the upper-lefthand side of the screen. Tap on this and then choose the drop-down New Video from the menu. You will then be able to choose from automated captions in three different styles. Find a type that you like and you'll see captions appearing automatically as you speak. You even have the option of only recording auto, which is perfect if you aren't camera ready but want to use sound and captions to share your message anyway.

Use The Facebook Video Library To Generate Your Captions

Both published and unpublished Facebook videos allow for the easy addition of captions. If you choose to add caption to these works before publishing, you'll know for sure that they have the proper captioning right when they're made live. To start, visit the menu on the lefthand side of the Facebook page and the tap on Video Library. You will then get a screen that shows all of the videos you've made before, whether these are published or unpublished. Your published videos will have a green dot, while the unpublished ones will have a yellow dot. Scroll through these to find a video that needs captioning and then choose Edit, Captions, and Generate. You will then be given the option to auto generate captions. This is one of the easiest ways to enhance your social media videos with captioning and for greater overall accessibility. One thing to note is that automatic captioning features like this one are rarely 100 percent accurate all of the time. To clean things up a bit, play your video section by section with the Captions feature on. You will then be able to edit out errors individually for a much cleaner and more professional-seeming presentation overall.

Use Video Manager In YouTube To Enable Subtitles

There is also an automatic captions option that you can use to enhance your YouTube videos in this way. Once you've uploaded your video content to your YouTube channel, use Video Manager to start taking advantage of this important feature. Simply find the video that needs to be captioned. There will be an arrow next to the name for this content. Click this arrow and a menu appear. Choose the close-caption or Subtitles drop down and a language file will appear. This will have its own, bright green button adjacent to it. The default captioning choice is English. Always be sure to check the results of this process for accuracy by playing through each of your captioned videos section by section and editing out errors. In YouTube, click Edit in the language caption file. You will find this in the caption column at the top right. You can then click on individual segments of captioning to replay these pieces and revise them as needed. When everything is spot on, save your work and move on to your next project.


It's absolute vital to add captions to your social media videos. On certain platforms like Facebook, videos are played with limited sound or no sound at all, about 85 percent of the time. These three time-saving strategies will allow you to add automatic captioning to your productions, and within mere minutes. The most efficient way of establishing this level of accessibility is to have scripts for your social media videos. For Facebook, it will be possible to upload the script as an .srt file. A script is even great for creating micro-video via Apple Clips that can then be published with captions.