Facebook groups are one of the best social media marketing tools that any online marketer worth his salt should strive to master.
With that said, here are some of the things that you, as a group admin, should know if you want to get the most out of Facebook Groups:
Pending Members Should Answer Qualifying Questions First
As much as possible, the members of your group should only be restricted to those who are actually interested in your group's topic or niche. Quality members result into quality conversations, which would mean higher quality engagement for your brand.
Asking qualifying questions is a great way to keep potential trolls and uninterested people out. Facebook Groups allow you to ask up to three questions for prospective members.
To do this, go to the Manage Group page (can be accessed by clicking on the three dots located below your group's cover photo), click on Select Member Requests, and then Settings. Next, write in the three questions that you want to ask potential group members. Once anyone tries to join, they'll be prompted with the questions. You'll be able to see their review their replies and approve or reject their membership requests.
Always Keep Notifications Turned On
It's important to keep yourself on top of the notifications from your group. This is to keep the engagement going (also, to keep discussions from going out of topic) and to approve pending members as quickly as possible.
As an FB group admin, you can expect to receive two kinds of notifications- one from member requests and one from discussions. One admin is enough to stay on top of notifications for a relatively small-ish group, while larger and more active groups can split the responsibility between two admins, with one handling the requests and the other with the new discussions.
You can turn on notifications for all posts by clicking on Notifications (located just below your group's cover photo) and choosing All Posts. However, this option only notifies you if there is a new post in the group. If you want to get notified whenever there are new comments for a specific post (e.g. when you want to make sure that the discussions on a particular post don't get too out of hand), head on to that post, click on the arrow located at the top right, and choose the Turn On Notifications option.
The notifications for new member requests can be toggled on or off at the Manage Group page. This option can be found in the Settings for Select Member Requests, which can be accessed by clicking on the dots below your group cover photo.
Kick Out Problematic Members
Trolls and people who don't follow your group's rules and regulations (e.g. using ad hominems and excessive swearing, posting unrelated posts, etcetera) should be kicked out of the group ASAP.
On the left navigation panel, choose Members and find the person you want to remove. You can do this by scrolling or by searching for the person by name. Click on the gear icon next to their name and choose Remove From Group. Additional options will pop up, like deleting all of the removed member's posts and comments, and declining all of the pending members that were invited in by the removed group member.
From the Manage Group page (accessible by clicking on the same three dots below the group cover photo), you also have the option to view members who were flagged by other group members or who have been reported to Facebook. Just click on the Reported to Admin tab, and from there you can directly contact the individual involved to discuss their current situation or to just remove them from the group entirely.
Filter Prospective Members
On the other hand, your chances of kicking out problematic group members will drastically decrease if you took the time to filter out prospective members in the first place. Each time someone tries to join your group, you can view bits of their personal information like FB join date, family members, mutual friends, demographic, and other groups that they might have joined. You can also view their answers to the qualifying questions that you have posted. From there, you can either approve or reject their membership as you see fit.
Use Your Facebook Page
If you want to engage with your group using your Facebook page (instead of using your own personal Facebook profile), you can do so by clicking on the upper right hand corner of the Post text box and then selecting your Facebook Page (if you have linked to it beforehand).
In addition to pages, you can also link to other Facebook groups too. Click on the three dots under the group cover photo, and choose the Link Existing Group option. Once you've done linking your group to another group (or groups), you'll then be able to recommend your members to join the linked group/s.
Make Your Group More Discoverable
Facebook Groups allows you to tweak settings to make your group more discoverable (i.e. more likely for potential ideal members to find it).
First, you can categorize your group under a group type (e.g. Buy and Sell, Video Games, Study Group, Project, School or Class, etcetera) to help prospective members know the type of content and discussions that they can expect from your group. You can also add up to five tags to further hone in on the topic/niche that your group covers. For local businesses or those with a strong local presence, it's highly advisable to add in locations so that people living within or near your area can see your group.
Take Advantage of Group Insights
If you have a group with more than 250 members, you can use a tool called Group Insights to view analytics data about your group. This can be viewed at the left navigation panel in your group dashboard.
Group Analytics groups the data into four parts: Growth Details, Engagement Details, Member Details, and Download Details.
Growth Details lets you know how quick your group is growing by giving you data about member demographics, post engagement, group growth rate, and the total number of members and pending membership requests that you have over the last couple of months.
Engagement Details gives you a snapshot of how active your group is by providing the number of posts that have been made within the last 30 - 60 months (you can specify the date range), as well as the number of comments and reactions that have been made during that time. You can also see when your group's "populars days" are (i.e. the days when most members are visiting and/or making the most posts).
Aside from giving you info about the general demographic of your group (e.g. their gender, locations, ages), Member Details also lets you see who the top contributors (based on the number of posts and comments that they've made) in your groups are.
If you want to get all of these data in one handy document, then click on Download Details.
And there you have it. You don't need any other tools or specialized knowledge to create a better and more engaging community in Facebook. All you need to do is to spend a little bit of time to learn the ins and outs of Facebook Groups.