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How to Build Backlinks For Your Campaign Like a Pro

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Backlinks haven't gone the way of the dodo as most online marketers would think. While Google doesn't place as much weight on them as before (due to unscrupulous marketers spamming their websites with low-quality backlinks), they are still valuable benchmarks that can help search engines rate your website more favorably on their results pages. 

What's important here is not the number of backlinks- but rather, the QUALITY of them. As you get more high quality, authoritative backlinks, your website will become more valuable and trustworthy in the eyes of both visitors and search engines alike. 

Here are some of the ways with which you can build backlinks for your blog: 

1. Establish Your Site as a Source For Others

Most of the content that is shared on social media nowadays are in the form pictures, videos, memes, and quotes that your followers can like and comment on. Shares, reposts, and retweets of content made by others are also quite common. 

While these forms of social media content can get you engagement from your audience, it's usually not enough for you to get noticed by OTHER websites. Hence, there are no backlinks being produced, no great benefit to your website's ranking whatsoever.

So, what you need to do is to publish content that is sourceable BY OTHERS. Make other websites use your content as a seed for them to write their own content about, instead of having it the other way around. 

The way to do this is to publish articles with your own original research and data, as well as insights that you have personally gleaned from your own experience in your industry. Research and data collection can take some time, but its potential payoff on your content marketing campaign can be HUGE. 

2. Create a List of People You Want To Promote Your Content To

Now that you have your own original, authoritative, and highly sourceable content, it's time to promote your content to people who are likely to share and/or write about (e.g. online influencers, journalists, social media celebrities, industry experts, etcetera). 

On Twitter

Twitter has an advanced search function that you can use to create a list of priority targets. You can utilize this feature to filter tweets by keywords, hashtags, dates, and places. 

Twitter users are extremely fond of appending hashtags. You can start building up your list by searching for users who use hashtags that are similar or related to your own niche. If you have a weight loss product, you can go look tweets with #weightloss #fitness #fitnessgoals and the like. Look at the people who are tweeting- their number of followers, activity level, and their previous tweets. If you find someone with a promising profile, reach out to them and see if you can come to a partnership.

Using PR Tools

For those who don't want to manually search for leads, they can avail the services of a PR Tool (e.g. Cision). These kinds of tools have huge databases of media contacts which their users can search through and filter using keywords, media type, and subject. The only drawback here is that using a PR tool can be costly- the payoff wouldn't be that spectacular especially if you're not doing outreach regularly.

Using Google Alerts

With Google Alerts, you can send yourself a notification about people who are writing about your niche. Just set up a Google Alert for your chosen keywords, and you'll receive a list of top articles of the day that are related to your search terms. Go through the list, click on a promising writer's name, and see how you can contact them. 

3. Use Targeted Ads

Now, it's time to share your content with people who are likely to engage with it.

While sharing is okay, an even better option is to use social media platforms' ad program to make an even bigger impact on your target audience. 

Twitter

With Twitter, you can target specific handles as well as users who have similar interests to them. You only need to add an initial list of users to the system or have Twitter search users for you.

Facebook

Facebook is pretty robust. It has multiple upload identifiers like Age, Gender, Zip/Postal Code, City, State, Province, and Country. You could also target your ads to people with specific job titles and places of employment.

Conclusion

Engagement is only one part of content marketing. Once you've got a good audience rolling, it's time to shift your focus into nurturing your brand's relationship with them and keeping them happy and satisfied.