The first step to having a solid online presence is the development of a website that will be the foundation for reaching wider markets and announcing your products, services, or content. A standard site should include a blog segment where you continuously post the latest developments, news, and milestones the company is achieving over time.
How do you create more exposure for your blog using the most cost-effective and result-driven methods?? Well, the good news is that social media platforms are always within your reach and can be transformed into a marketing ground using four simple strategies.
Below is a step by step guide to making your blog posts seamlessly blend to your social media posts so you can tap into this rich mine and increase the exposure of your blog contents by gaining more views.
1. Gather quotes and information from your best blog posts
The very first step to making any progress systematically is to begin from the analysis phase. This is no different in online marketing where the first step is to develop a list of all your blog posts that have had the highest number of clicks or views in the past. This is easily made possible by using the website's Google analytics that maintains an account each time a
blog is visited.
Take the top ten most visited blog posts and use them as your research area. Read through each blog and from an online viewer's point of view come up with a list of between five to ten reasons why you think these posts fascinated the targeted audiences. From the very blogs go ahead and gather the most relevant information that can be helpful while creating social
media updates. All these information should be saved in a master document that is easily accessible and can always be updated.
Most importantly have vital takeaways and quotes from the blog content which deliver your intended message and can arouse the interests of readers without much explanation. These should include among others statistics, catchy statements, and quotes from influential personalities or experts in the particular field. As you gather this information, you will start
to develop an insight on how a social media update highlights a blog post's content almost too naturally.
2. Give all your key points a specific content format
Now that you have a master document containing all the primary information you evaluated as fit for your audience the next step is to review the content. A guiding principle to this phase is that all of us have a different way of absorbing a message and while others respond better to visuals there are some moved by texts and others by audios.
It is a demanding task to change a blog with over 1,000 words to several posts in a social media feed, but by changing the how you express the content, you have something for everyone at all times. Determine from the master document which information is better shown as a picture or video and the statements that can become a text post that links your followers
to the blog.
3. Create compelling social media posts that are tailored to an article's content
At this stage, you already know what your readers want from a blog post based on the analysis you did and have at hand different formats to use for sharing your content. All you have to do now is come up with compelling posts that your readers can relate to and will arouse their curiosity to open the provided links. The guiding rule in this stage NEVER repeats the headline
of a blog post as your update as it makes your work boring, redundant, and
The proven method is to stick to the creation of a headline with a hook that will make your audience have questions which are then answered when they open the blog link. Provide readers with enough information to get their attention but at the same time leaves them yearning for more the explanation which compels them to visit your blog instantly.
You can, for example, share a great statistics or statement then provide a hint on its value in the blog content. This is made possible by breaking a blog post to small chunks of information which can include a quote and then a short text to entice the reader.
4. Tailor the post to suit the social media platform
All social media platforms have their uniqueness which you must tap into. Remember, Twitter has a character limit; Instagram is more visual, and Facebook has enough space for a paragraph or two, therefore, you have to understand each site before posting.
Transforming blog content into social media posts might look simple, but it takes lots dedication and time to master these concepts for making your work stand out in the crowded digital arena. As you place more effort to adapting this guide, you will see positive progress having your blog posts reach your target audiences by tapping into the social media world. A factor that remains constant in all this is to focus on the value you want to pass across and what the targeted audience cares about.