Instagram is one of the most popular social networks on the interwebs today. While it might not be as robust as Facebook when it comes to out-of-the-box support for marketers, it's still very viable as a home platform for your marketing campaign. Thankfully, there are a bunch of tools available that can help you stay on top of your data and your marketing efforts:
1. Instagram Insights
If you're already marketing on Instagram, chances are, you already know what Instagram Insights is. If not, it's basically Instagram's version of Google Analytics.
Access to Instagram Insights comes free when you have an Instagram business account. This tool provides you a quick snapshot of how your account is performing on the platform; it gives you information related to your followers (as well as the times that they are usually online), and your top posts.
To access the tool, open the Instagram app and click on the bar chart icon on the right hand corner of the screen (it's located to the left of the gear icon).
The first screen you'll has numbers on profile views, total impressions, website clicks and other related data (including top posts and stats from the last 24 hours). If you want to look deeper into the data about your top posts, you can simply click on the "See More" link. If you want to know when your followers are the most active, go to Follower Insights by going back to the main Insights page and scrolling down.
Socialbakers is for marketers who are more visually-oriented and want their data presented to them in a pretty visually-appealing report.
The tool gives you a quick report about your popular Instagram postings, the people that you have tagged the most, as well as the filters and hashtags that you might have used. Best of all, these report is something that you can get for absolutely no cost.
All you have to do is go to the Socialbakers Instagram Analytics Tool website, and click on Login With Instagram (Note: You have to authorize the tool to get information from your account). From there, you'll be prompted to provide a few details about yourself and voila! You'll be greeted with an impressive Socialbakers report that you can browse at your leisure.
If you have an Instagram with less than 25,000 followers, then you can get a very comprehensive SimplyMeasured report for free.
This is basically the report to get if you want to find out what's currently working in your Instagram campaign. Just go to the SimplyMeasured website, type in your Instagram handle, authenticate, and click on Log In. You also have to provide your personal details too, as well as follow the SimplyMeasured team on Twitter. You'll be then asked to provide an email address where SimplyMeasure will send the report to.
Once you've done all of the above, check your inbox and browse your SimplyMeasure report. Here you'll be able to see your most engaging posts, the number of engagements that you received per post, as well as various information about likes and comments. The best thing of all, you can download this wealth of data as an Excel spreadsheet if you want to further study it for later.
4. Union Metrics
While not as robust and comprehensive like other free reporting tools (like SimplyMeasured above), Union Metrics is still pretty nifty. It gives you insights on when the best times to post your content are, the kinds of hashtags that you can use, and also the kind of content that will work well on the network.
Go to the Union Metrics official homepage, click start Your Checkup, and then sign up for your very own Union Metrics account. You would also have to authorize Union Metrics for information regarding your account.
Once done, the report you'll see will give you a detailed picture of how well you're doing on the site. There's info about your posts each day as well as recommendations from the Union Metrics team. This is very recommended for people who are not that used to Instagram in the first play, and for those who wants to be steered in the right direction when it comes to Instagram marketing. It's highly recommended for those who want to make the most out of Instagram and don't know where to start.