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Coping With Copyright: How To Legally Use Images In Your Social Media Campaigns

Finding images on the internet is easy. Just go to your favorite search engine, type in the image that you want, and choose from among the thousands of results that will pop up. However, using stuff that you've found off Google or some stock picture website can leave you at risk for copyright lawsuits if you don't know what you're doing. Here are some guidelines on how to cope with copyrighting in the digital age.

Influencer Marketing 101: How to Find Micro Influencers

Working with a tight online marketing budget? While top influencers can be very effective at helping your brand gain instant visibility, these people often have rates that a lot of small business owners can scarcely afford. If you want to use influencers, you might want to scale down a bit and partner up with relatively less-famous personalities who might be willing to promote your business at a lower price. These "micro-influencers" can still do the same things that these top influencers can do (e.g. promote your products, engage with your audience, help gain visibility for your business) albeit on a smaller scale.

Camera Shy? How to Make Powerful Videos Without Putting Yourself in the Spotlight 

"Video is the future of online marketing" as some online gurus would tell you. And in all probability- it's true. Videos are interesting, interactive, and are able to get the message across much faster than text and images can. If done right, video content can be an integral part of your marketing strategy. However, there are a lot of people who are camera-shy, who might have second thoughts putting their faces in front of the camera, and who would shudder at the thought of putting themselves in the spotlight. If you're one of these people, fret not. There are a lot of ways with which you can utilize video, with you staying comfortably off-screen and out of the limelight. Here are the steps to get you started. 

What's With The New LinkedIn? Important Changes To Look Out For 

Earlier this year, LinkedIn dropped a bombshell. The business and employment-oriented social network finally ditched its bare bones utilitarian design (which it has been using for years) and exchanged in its place a new revamped look that is "trendier" and more reminiscent of other popular social platforms like Facebook. Some hated the new look, some loved it. In case you haven't been keeping tabs on all of the changes that were implemented, here are the major ones:

Live Video 101: What Platforms to Use and Their Benefits

Why is live video different than traditional video marketing? Think of it as your own personal broadcast channel. It provides a unique experience that is available only at the time of the broadcast. It is both urgent and interactive- two traits that you can't find in regular pre-recorded video and even live TV news broadcasts. With live video, you can DIRECTLY talk to your audience and engage with them on a more personal level. Your audience are not just "potential customers," but rather, they are your "community." If you want to learn how to create live videos of your own on major social media networks, read on. 

Social Media Marketing Strategy Simplified: 8 Easy Steps To Get You Started

The Chinese philosopher and military man Sun Tzu once said that "...tactics without strategy is the noise before defeat." Sure, you already have your social media campaign objectives and goals in mind- but how exactly are you supposed to reach those goals? Should you find yourself overwhelmed and confused on how to go about forming your own social media marketing strategy, here are eight pointers to remember...

CHEATSHEET: Top 10 Workshops at Social Media Marketing World 2017

Are you experiencing serious FOMO (Fear of Missing Out) from not attending Social Media Marketing World 2017 (#SMMW17), the largest social media conference in the world? Did you attend, but have no idea which were the best workshops you missed?  Do you want to know what strategies and platforms you need to be focusing on in 2017 and the future of social media marketing?If you answered YES to any of these questions, I present to you...

Your Twitter Feed Doesn't Have to Struggle - How Variety Makes Things Memorable for Visitors

If you're struggling to come up with creative content, or you simply need to amp up your Twitter game as a business owner, the saying "variety is the spice of life," rings true. Whether you simply can't come up with your own ideas, or want to outdo your competition, there are ways in which you can improve your social media game in order to reestablish yourself as a leader. These are 7 such ways in which you can go about doing just that, and regaining your visitors'/ followers' interest.