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How To Set Up and Leverage a LinkedIn Company Page

When businesses start social media marketing, the first social network that they focus on is Facebook. It's where most people are, and the easiest and most accessible.LinkedIn takes a back seat, since the internet associates it as an employment-oriented website, where people upload their resumes and make themselves look more hireable.However, LinkedIn has a huge potential when it comes to attracting potential customers and brand followers. If you want to learn more about how to break into this oft-ignored social network, better read on.

Top 5 Takeaways from the 2017 Social Media Marketing Industry Report

Every year, Social Media Examiner releases a social media industry report to summarize how marketers are currently using social media and their future plans. They just released the 2017 report so of course, I instantly dived into the data rich content in order to evaluate the needs of today’s markers.  Luckily, you have access to this cheat sheet so you do not need to read through 49 pages of graphs, charts (77 to be exact!) and tiny font. I did all the hard work for you so you can focus on the major changes and priorities of the industry for 2017. This cheat sheet breaks down the 5 most important takeaways from this year’s Social Media Marketing Industry Report.

The Art of Cross-Promotion: What You Need to Learn About Posting Across Multiple Social Networks  

More social traffic, means more chances for conversions and sales. However, increasing your social traffic does not mean clicking the share button on Facebook and retweeting your content on Twitter every once in a while. The whole process requires planning and active participation on your part if you want it to be successful. Your posts should be specifically tailored to the type of audience and platform that you are utilizing at the moment. This is why cross-promoting content across multiple social networks is a necessary skill that all online marketers should learn. But first, let's define what cross-promotion is.... 

Coping With Copyright: How To Legally Use Images In Your Social Media Campaigns

Finding images on the internet is easy. Just go to your favorite search engine, type in the image that you want, and choose from among the thousands of results that will pop up. However, using stuff that you've found off Google or some stock picture website can leave you at risk for copyright lawsuits if you don't know what you're doing. Here are some guidelines on how to cope with copyrighting in the digital age.