In an ever evolving industry like social media, it is crucial to stay-up-to date on the constant changes and the implications of those changes for marketers and business owners. One of my most valuable assets in my toolkit for staying up-to-date with these changes is attending Social Media Marketing World, the largest social media conference in the world....
Video content is a must if you want to maximize your Facebook marketing efforts. While video is probably one of the best ways to deliver your message as fast and as accurate as possible to your intended audience, there's still the question of viewership. How can your video reach people who are most likely to view it? How do you make your viewers stay around and watch your video all the way through?
While Instagram remains virtually unchanged from its humble origins as a quirky photo-sharing app from seven years ago, one interesting feature has made it a darling of creative social media influencers and marketers everywhere. This feature, called Stories (which was introduced in 2016), allows users to share photo and short video sequences that go away after 24 hours.
It might not sound like much, but everyone is using it, and Stories is definitely here to stay. If you want to learn how to step up your Instagram Stories game for your brand, better read on.
How do you create more exposure for your blog using the most cost-effective and result-driven methods?? Well, the good news is that social media platforms are always within your reach and can be transformed into a marketing ground using four simple strategies. Here is a step by step guide to making your blog posts seamlessly blend to your social media posts so you can tap into this rich mine and increase the exposure of your blog contents by gaining more views.
Facebook groups are one of the best social media marketing tools that any online marketer worth his salt should strive to master.With that said, here are some of the things that you, as a group admin, should know if you want to get the most out of Facebook Groups:
Want better LinkedIn leads? Then you're in luck. LinkedIn is probably the only social network in the world today that actually encourages businesses to reach out to potential customers and partners by providing them with the right tools and resources.
Here are some of the best LinkedIn features that you need to take advantage of if you want better leads:
Facebook marketing isn't as easy as it's hyped up to be. While it has the lion's share of the world's population of social network users, the saturation also means that it's getting harder for marketers to deliver their messages to their intended audiences.
However, all it takes is a little bit of creativity and soon you'll be able to maximize your reach on Facebook again. Here's how to get started:
Social media marketing does not revolve with just the content itself, but also its delivery. For what good is high quality content if you can't deliver it to your audience consistently and effectively?
In this how-to guide, you'll learn how to craft a social media content marketing plan that can help you achieve your business goals.
Instagram is one of the most popular social networks on the interwebs today. While it might not be as robust as Facebook when it comes to out-of-the-box support for marketers, it's still very viable as a home platform for your marketing campaign. Thankfully, there are a bunch of tools available that can help you stay on top of your data and your marketing efforts:
Your employees and team members are among the essential building blocks of your brand. In addition to this, they can also be an excellent resource for brand building- provided that they know how to share the right kinds of content that will reflect well on your establishment. Here are some of the best tools for the job: