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Building LinkedIn Engagement Like a Pro

LinkedIn is a social networking site often misunderstood, overlooked, and ignored. This is probably due to the fact that a lot of online marketers aren't exactly sure what to do with it, oftentimes underutilizing most of the features and quirks that makes the site different from other "traditional" social networks like Facebook, Twitter, and Instagram. If you want to learn how to boost engagement on LinkedIn the right way, better read on.

Which Social Media Should I Use?

When it comes to digital marketing, there are tons of different social networks to choose from, each with their own advantages and disadvantages. How do you know where to begin? Ask yourself these two questions...

Of course, you should be on all social media if possible and the expression you will often hear used in this regard is be everywhere. But if you had to choose just one social network, which would it be?

Using Social Networks to Drive Traffic to Your Offers

If you have a landing page or a squeeze page that is selling a product or collecting leads, then your business model will be simple: send as many people there as possible. The more people you can send to the page you just constructed to convert visitors into buyers, the greater your turnover and your profit will be.

Social media is a perfect tool for doing this but you need to use it correctly. Here's how...

3 Easy Ways to Measure Your Social Media Goals

When setting out to achieve anything as a marketer, it is always important to have some set goals. These will not only point you in the right direction but will also outline your trajectory allowing you to look at the small steps you need to take to get where you need to be. What's more, they also allow you to measure your progress and to see what's working and what isn't.
So how do you go about setting goals as a social media marketer? Let's break it down...

How to Write Posts That Will Get Read and Shared

Social media marketing and content marketing go hand-in-hand. In fact, a lot of your social media efforts will likely boil down to creating blog posts and articles and then sharing those with your audience. However, in order for your content to get read and shared, you need to ensure that you are approaching it in the right way and that you have the right idea about what works on Facebook and Twitter and what doesn't.

And by working, what we really mean is that you're creating content that will get shared and that will get read. Let's take a look at how you go about doing this: