Depending upon your niche and the type of people you attract, a lot of your viewers may be watching your social media videos with the sound turned down or off entirely. More importantly, this could mean that people are missing out on a lot of important information. Fortunately, however, there are three, simple strategies for creating captions.
Backlinks haven't gone the way of the dodo as most online marketers would think. While Google doesn't place as much weight on them as before (due to unscrupulous marketers spamming their websites with low-quality backlinks), they are still valuable benchmarks that can help search engines rate your website more favorably on their results pages.
Creating videos can be a whole lot easier than writing textual content, if you know what you're doing. Just follow the guidelines below and soon you'll start churning out different kinds of videos and content in no time.
Snapchat has been offering custom on-demand geofilters for quite some time now, and it still remains woefully underutilized by a lot of businesses. If want to break into the millennial crowd, then conducting your marketing campaign on a youth-oriented social network like Snapchat is very ideal. And using geofilters is something you should capitalize on.
When businesses start social media marketing, the first social network that they focus on is Facebook. It's where most people are, and the easiest and most accessible.LinkedIn takes a back seat, since the internet associates it as an employment-oriented website, where people upload their resumes and make themselves look more hireable.However, LinkedIn has a huge potential when it comes to attracting potential customers and brand followers. If you want to learn more about how to break into this oft-ignored social network, better read on.
Every year, Social Media Examiner releases a social media industry report to summarize how marketers are currently using social media and their future plans. They just released the 2017 report so of course, I instantly dived into the data rich content in order to evaluate the needs of today’s markers. Luckily, you have access to this cheat sheet so you do not need to read through 49 pages of graphs, charts (77 to be exact!) and tiny font. I did all the hard work for you so you can focus on the major changes and priorities of the industry for 2017. This cheat sheet breaks down the 5 most important takeaways from this year’s Social Media Marketing Industry Report.
More social traffic, means more chances for conversions and sales. However, increasing your social traffic does not mean clicking the share button on Facebook and retweeting your content on Twitter every once in a while. The whole process requires planning and active participation on your part if you want it to be successful. Your posts should be specifically tailored to the type of audience and platform that you are utilizing at the moment. This is why cross-promoting content across multiple social networks is a necessary skill that all online marketers should learn. But first, let's define what cross-promotion is....
You don't need to be formally trained in visual design to create effective Facebook images for your ads. Just by making a few tweaks on important elements like font styles and backgrounds alone can make a huge impact on how your audience perceive your ads. If you want to get started on creating effective Facebook ad images, here's how to get started...
A good social media marketing campaign is nothing if you have no idea on how to gauge its effectiveness. Thankfully enough, knowing whether or not your campaign is getting the traction it rightfully deserves is all just a matter of knowing what social media metrics to track. Here's what you need to keep track of...
Finding images on the internet is easy. Just go to your favorite search engine, type in the image that you want, and choose from among the thousands of results that will pop up. However, using stuff that you've found off Google or some stock picture website can leave you at risk for copyright lawsuits if you don't know what you're doing. Here are some guidelines on how to cope with copyrighting in the digital age.