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Top 5 Takeaways from the 2017 Social Media Marketing Industry Report

Every year, Social Media Examiner releases a social media industry report to summarize how marketers are currently using social media and their future plans. They just released the 2017 report so of course, I instantly dived into the data rich content in order to evaluate the needs of today’s markers.  Luckily, you have access to this cheat sheet so you do not need to read through 49 pages of graphs, charts (77 to be exact!) and tiny font. I did all the hard work for you so you can focus on the major changes and priorities of the industry for 2017. This cheat sheet breaks down the 5 most important takeaways from this year’s Social Media Marketing Industry Report.

The Art of Cross-Promotion: What You Need to Learn About Posting Across Multiple Social Networks  

More social traffic, means more chances for conversions and sales. However, increasing your social traffic does not mean clicking the share button on Facebook and retweeting your content on Twitter every once in a while. The whole process requires planning and active participation on your part if you want it to be successful. Your posts should be specifically tailored to the type of audience and platform that you are utilizing at the moment. This is why cross-promoting content across multiple social networks is a necessary skill that all online marketers should learn. But first, let's define what cross-promotion is.... 

Coping With Copyright: How To Legally Use Images In Your Social Media Campaigns

Finding images on the internet is easy. Just go to your favorite search engine, type in the image that you want, and choose from among the thousands of results that will pop up. However, using stuff that you've found off Google or some stock picture website can leave you at risk for copyright lawsuits if you don't know what you're doing. Here are some guidelines on how to cope with copyrighting in the digital age.

Influencer Marketing 101: How to Find Micro Influencers

Working with a tight online marketing budget? While top influencers can be very effective at helping your brand gain instant visibility, these people often have rates that a lot of small business owners can scarcely afford. If you want to use influencers, you might want to scale down a bit and partner up with relatively less-famous personalities who might be willing to promote your business at a lower price. These "micro-influencers" can still do the same things that these top influencers can do (e.g. promote your products, engage with your audience, help gain visibility for your business) albeit on a smaller scale.

Camera Shy? How to Make Powerful Videos Without Putting Yourself in the Spotlight 

"Video is the future of online marketing" as some online gurus would tell you. And in all probability- it's true. Videos are interesting, interactive, and are able to get the message across much faster than text and images can. If done right, video content can be an integral part of your marketing strategy. However, there are a lot of people who are camera-shy, who might have second thoughts putting their faces in front of the camera, and who would shudder at the thought of putting themselves in the spotlight. If you're one of these people, fret not. There are a lot of ways with which you can utilize video, with you staying comfortably off-screen and out of the limelight. Here are the steps to get you started. 

What's With The New LinkedIn? Important Changes To Look Out For 

Earlier this year, LinkedIn dropped a bombshell. The business and employment-oriented social network finally ditched its bare bones utilitarian design (which it has been using for years) and exchanged in its place a new revamped look that is "trendier" and more reminiscent of other popular social platforms like Facebook. Some hated the new look, some loved it. In case you haven't been keeping tabs on all of the changes that were implemented, here are the major ones:

Live Video 101: What Platforms to Use and Their Benefits

Why is live video different than traditional video marketing? Think of it as your own personal broadcast channel. It provides a unique experience that is available only at the time of the broadcast. It is both urgent and interactive- two traits that you can't find in regular pre-recorded video and even live TV news broadcasts. With live video, you can DIRECTLY talk to your audience and engage with them on a more personal level. Your audience are not just "potential customers," but rather, they are your "community." If you want to learn how to create live videos of your own on major social media networks, read on. 

Social Media Marketing Strategy Simplified: 8 Easy Steps To Get You Started

The Chinese philosopher and military man Sun Tzu once said that "...tactics without strategy is the noise before defeat." Sure, you already have your social media campaign objectives and goals in mind- but how exactly are you supposed to reach those goals? Should you find yourself overwhelmed and confused on how to go about forming your own social media marketing strategy, here are eight pointers to remember...